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Strategic Approach

Our Strategic Approach


Effective Media Company, LLC is a boutique public relations agency offering full service campaign development and implementation. We understand that a successful communications firm is built upon solid industry relationships, superior strategy development, and strong publicists with powerful media experience. EMC has almost 25 years of experience in media relations, broadcast journalism, event planning, video production, and outreach to influencers, government officials, and consumers. We take pride in the fact that our team members have worked with all the major English and Spanish language networks in the US and have collaborated on Emmy and Grammy award-winning projects.


The key to our successful collaborative approach is our holistic and open attitude with our staff, partners, and clients. We don’t just work for you; we work with you. At Effective Media Company, we take pride in listening to the specific needs of each client to help us establish a long-term relationship on your behalf with your target audiences. The first step is to meet with the client to flesh out their specific needs and goals, exploring previous successes and challenges. We are insatiably curious and ask a lot of questions because we want to be able to tell your story as if it is our own. This attention to detail allows us to thoroughly analyze your situation and enables us to develop a targeted, cohesive strategy. Then our creative team of strategists, designers, writers, photographers, graphic artists, and media relations specialists envision all elements of the campaign and work in concert to achieve results and exceed expectations.


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